Google is closely scrutinizing local HVAC companies to suspend bad actors and false Google Business Profiles. In some cases, this sweeping act may affect legitimate HVAC companies operating within Google’s guidelines but on shaky grounds.
For this client, a Heating and Air company, their HVAC Google Business Profile was suspended by the automated content moderation system.
This means that the automated content moderation system may have received some signal that has triggered an eligibility check – and what better way to check if a business is eligible to be listed on Google Maps than a suspension?
The Google Business Profile Suspension Audit:
Understanding the Automated Content Moderation System and the possible reasons that may have triggered a business listing suspension is key to addressing this issue.
In this case, Map Mech’s Google Business Profile Specialists uncovered inconsistencies and misalignment in the Name, Address, and Phone Number (NAP) used by the business.
The Problem:
The HVAC company had failed to clean up older citations and directory listings that listed a previous address and a previous phone number.
This means that the Google Business Profile Automated Content Moderation System found those misalignments and citation inconsistencies, which then triggered a profile suspension aimed at confirming the business’ legitimacy and ensuring the correct business information is shown to Google Maps and Search users.
The Fix:
Map Mech’s Google Business Profile Specialists went to work on cleaning the old citations and correcting the NAP inconsistencies to ensure a unified online presence and accurate information.
Once the inconsistencies were addressed, our Google Business Profile Reinstatement specialists collected the right information, including proof of those local directories and citation fixes, as well as relevant business documents that prove legitimacy.
The Suspended GBP Appeal Result:
The Google Business Profile Support team issued a Reinstatement and Verification email within 72 hours of the appeal.
Our team also followed up to ensure that all 250+ Google reviews that were wiped out following the suspension were reinstated to the client.
Follow Up & Next Steps Post-Reinstatement:
Our usual practice is to treat freshly reinstated listings as HOT and UNSTABLE within the first 2 – 5 days after recovery and verification. Once the cooldown period had passed, we assessed the profile against competition in its local market to understand the effect of the suspension and map out a plan to get the client back into the top spots.
Our Local SEO strategists worked together with the client, presenting the strategy, advising on the next steps, and delivering immediate results in the first month post-suspension recovery and reinstatement.
Need Help Reinstating Suspended HVAC Google Business Profile?
Has your HVAC Google Business listing been suspended? Let our GBP Suspension team handle the entire process for you. We will investigate the suspension, address the problems, handle your Google Business Profile suspension appeal and provide post-reinstatement support to ensure you recover your review and ranking in Maps.